A fantastic question came via Twitter:
@ProGrantWriter Does a more narrative approach in your proposal work?
We asked for clarification, and received this message:
@ProGrantWriter A bit less formal, bit more conversational. I feel like the formal tone sometimes loses what our organization is all about.
Since our answer is a bit lengthier than Twitter’s character limits allow, and because other grant writers can benefit from the answer, we’ve decided to answer here.
Our CEO, Megan Hill, listened to a panel of officers from three large Seattle foundations recently, and they addressed this topic. They each had a different answer. One said she absolutely wants to see grant proposals fit the usual format of a cover page, project description, need statement, project budget, evaluation, etc. She doesn’t want pictures, she doesn’t want pull quotes, she doesn’t want any deviation from or experimentation with the proposal format.
Another said she appreciates when nonprofits get creative, playing with the narrative form and adding colorful elements that both tug at the heartstrings and make her job of reading hundreds of proposals more interesting. And she mentioned it helps the creative proposal stick out in her mind when she’s making funding decisions.
So what is a grant writer to do? The panel suggested that, if a foundation doesn’t specify any proposal guidelines, a grant writer should contact the appropriate program officer and ask.
In our experience, though, these three foundations are some of the most open and accessible we’ve ever dealt with. Most foundations are not. If they do publish their contact information and you manage to get in touch with someone via phone or email, chances are they want to get rid of you as quickly as they can. We find it rare for a foundation to want to chat about inserting pictures and using a creative narrative style.
Assuming you have the same impersonal experience with a foundation, play it safe. Write a proposal that doesn’t straddle the line of what’s acceptable and what’s not. Save the creativity for another foundation.
Interested in learning more about our grant writing services? Contact us.