nonprofit resources

Nonprofit articles you should be reading this week

Here’s this week’s dose of required reading for nonprofit professionals:

  • Restricting what your donations can fund will cut the value of your gift: Many donors want to fund the glamorous stuff: front-line programs, identifiable projects and new buildings being prime examples. To do so, many “restrict” their gifts to those items. The main problem with this approach is that donors generally all want to fund the same things — none of which include core staff or rent.



  • How to Completely Change Nonprofit Fundraising, Marketing: Fundraising, marketing, sales, website, social media—these cannot be separate departments any longer. Frankly, they should never have been separated. Nor can nonprofits afford to have fundraising staff and program staff operating at cross purposes.


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