Here’s this week’s dose of required reading for nonprofit professionals:
- Restricting what your donations can fund will cut the value of your gift: Many donors want to fund the glamorous stuff: front-line programs, identifiable projects and new buildings being prime examples. To do so, many “restrict” their gifts to those items. The main problem with this approach is that donors generally all want to fund the same things — none of which include core staff or rent.
- 13 New Benchmarks for Nonprofit Digital Marketing in 2016: By measuring your efforts against industry benchmarks you get a better sense of how far ahead or behind you are from the rest of the pack. From there, you can adjust your digital strategy accordingly.
- How to Completely Change Nonprofit Fundraising, Marketing: Fundraising, marketing, sales, website, social media—these cannot be separate departments any longer. Frankly, they should never have been separated. Nor can nonprofits afford to have fundraising staff and program staff operating at cross purposes.
Nonprofit articles you should be reading this week was last modified: May 12th, 2016 by