How to successfully write grants for small nonprofits
Successful grant writing for small nonprofits requires choosing the right funders, clearly stating your goals and impact, and following guidelines exactly.
With limited resources, small nonprofits must be selective and precise. Whether applying in-house or hiring help, a focused, well-matched proposal gives you the best chance of success. Here are seven ways to help improve your chances of success.
1. Be grant ready
Before applying for grants, make sure your nonprofit is truly prepared. This “grant readiness” includes financial stability, measurable program results, and a strong board. Funders want to invest in organizations that show credibility, impact, and long-term potential. Small nonprofits must be especially thorough to compete with larger, more established applicants.
2. Build relationships
Consider grant writing a relationship-building process. Building relationships with funders increases the chance of success, especially for small nonprofits. Start by identifying connections in your community. Does someone on your board know a local foundation contact? Can a volunteer make an introduction? Use those existing ties to start warm conversations.
Reach out before applying—call, email, or invite them to your events. A personal connection and ongoing dialogue can turn a one-time application into a long-term funding relationship. The more you’re willing to talk to the funders you’re thinking of approaching for grants, the higher your success rate will likely be. And you’re setting your organization up for receiving grants year after year from the same sources.
3. Start locally
Local grantmakers often prioritize projects in their immediate communities, making them ideal for small nonprofits. These funders are often more accessible as you learn the ropes of writing and managing grants. They’re more likely to answer the phone when you call with questions and walk you through difficult parts of the application or even attend your program events. There’s also typically less competition for local-level funding than national-level funding. Focusing on local opportunities also makes relationship-building easier and more personal.
4. Know and respect your capacity
Small teams can’t pursue every opportunity. Be strategic and apply only for grants that align with your mission, goals, and ability to deliver. Before applying, ask:
- Can we manage the reporting requirements?
- Can we carry out the program as described?
If not, it’s better to pass than overextend.
5. Track and celebrate small wins
Early-stage grant wins might be modest, but they’re meaningful. A $5,000 grant that funds a pilot program or critical supplies is a success—and it builds your track record. Keep a simple grant tracking system with submission dates, contacts, results, and notes. This not only improves future applications but helps build funder relationships over time.
6. Make it easy for funders to say yes
Funders review dozens or even hundreds of applications. Stand out with clear, concise writing—no jargon, no filler. Use specific numbers, real outcomes, and simple language. Highlight how your nonprofit fills a unique need in the community. Small organizations often have deep local impact—use that to your advantage.
7. Seek and apply feedback
If you’re not funded, don’t be discouraged. Many funders welcome follow-up. A brief, polite request for feedback shows professionalism and helps you improve. Each conversation strengthens your future proposals and lays the groundwork for a future relationship.
Final tip
Grant writing takes time to pay off. For small nonprofits, it’s usually best to keep grants to 10–15% of your revenue and focus more heavily on individual donations and fundraising events.
Need help developing winning proposals? Contact us to learn more about our grant writing services.
Frequently Asked Questions
1. What makes a small nonprofit “grant ready”?
Grant readiness means having financial stability, measurable program results, a strong board, and clear goals. Funders look for organizations with proven impact and long-term potential.
2. Why should small nonprofits build relationships with funders?
Building relationships increases your chances of funding. Small nonprofits benefit from connecting with funders early through calls, emails, or community events to create long-term support.
3. Should small nonprofits focus on local grants first?
Yes. Local grants usually have less competition and more accessible funders. They’re a great starting point for small nonprofits learning grant writing and relationship-building.
4. How can small nonprofits avoid overextending in grant applications?
Only apply for grants that align with your mission and capacity. Make sure your team can meet the reporting and program delivery requirements before applying.
5. What should small nonprofits do if their grant application is denied?
Ask for feedback. A polite follow-up can provide useful insights and help strengthen future proposals while building trust with the funder.
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